Linking your Instagram story to your website can increase engagement. Here is a step-by-step guide on how to add links to Instagram Stories.

You can add a link to an Instagram Story using a link sticker, which you can customize to send your followers to blog posts, products, and more.

Many Instagram accounts will swap out a featured link every few days and encourage users to visit their bio and click on the link with Insta captions that essentially say, "Check out this this food ...

Today, Instagram is rolling out a new feature for adding links to user profiles that challenges Linktree, Beacons and numerous other "link in bio" solution providers.