Roblox, a social media and gaming company relies on an open ecosystem that allows developers–many of whom are users themselves–to build on the platform.

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

The online gaming platform "Roblox" integrates rewards for watching advertising: players of "Roblox" games receive in-game bonuses.

It should come as no surprise that online gaming company Roblox – one of the leaders in the growing metaverse – is looking to launch immersive, 3D advertising next year. The company has seen the ...

The Children’s Advertising Review Unit (CARU) of BBB National Programmes, a U.S. advertising watchdog, has found Roblox in violation of the group’s guidelines for responsible advertising to ...

Brands will now be able to integrate into Roblox experiences via interactive billboards, as well as creating "portal" tunnels between games.

Roblox CEO Dave Baszucki said on Wednesday the metaverse platform will begin testing an immersive advertising system later this year as a potential means to increase revenue.

Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising initiative. Roblox stock rose on Wednesday.