UW’s quantitative research methods minor prepares students for exciting careers in the world of academia and research. In this program, you’ll not only learn how to conduct high-quality research but ...

Quantitative methods and the courses in which they are taught often present as if they are neutral, value-free and unbiased. However, the history of quantitative methods demonstrates an entanglement ...

The Graduate Certificate in Applications of Mixed Methods Research is an online, five course program designed to prepare you to become a certified expert in the mixed methods research approach. Add ...

You want to make the best strategic business decisions you can. Targeted research helps provide the right data to do that. There are two ways to approach business research: the quantitative approach ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Business managers and directors used to rely on their experience and instinct to make tough decisions. Increasingly, however, they want to know what the numbers say. In the era of big data, ...

Why would researchers endure the cost, inconvenience, and imprecision of consumer field research when they could use a lab study instead? Laboratory contexts are less expensive, offer more control, ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

The purpose of the minor is to provide graduate students an opportunity to demonstrate a comprehensive expertise in quantitative research methods. Students who are awarded this minor will leave UW ...