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Why Hollywood is turning to Roblox and other gaming platforms to tempt Gen Z into cinemas
Online game adaptations of films like How to Train Your Dragon and Twilight are being used by film studios to engage a 'critical audience' Surrounded by virtual cliffs and a cascading waterfall, ...
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Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans
Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...
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