Gamefam Studios, the developer of several other branded Roblox games like Sonic Speed Simulator and TMNT Battle Tycoon, has partnered with Mattel to bring Barbie to the platform in upcoming free ...

In Barbie's world on Roblox, players can build their own dream houses and customize their avatars by mixing and matching exclusive fashion items and accessories.

Mattel's Barbie has partnered up with Forever 21 to release a virtual collection on Roblox.