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The World’s Dream Job: How to Become a LEGO Set Designer | Endevr Documentary

You will find the BEST Lego Deals by clicking Subscribe At Stud City, we’re passionate about LEGO and building a community for enthusiasts, collectors, and builders. What began as a social media page ...
Wall Street Journal

Have You Got What it Takes to Be a Lego Designer?

The toymaker Lego invited a group of 21 prospective designers to their headquarters in Denmark to see if they have what it takes to become a Lego designer. Johannes Ledel watches the hopefuls as they ...
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Lego Milwaukee Art Museum won't become an official set, but here's how you can still build it

Another attempt to bring a Lego Milwaukee Art Museum set to the masses has been halted. Former Milwaukee resident Todd Elliott's art museum design wasn't selected as one of the five finalists in ...

How Lego pivoted from toy bricks to become a lifestyle label for all ages

Both the Lego flower line and the Milky Galaxy set, which is part of its Art line, were introduced to consumers in the last five years. They are part of a strategic shift away from the perception of ...