To benefit from social media, you need to build a clear strategy that takes into account what you're trying to achieve, who your customers are and what your competition is doing.

To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.

1. Plan First, Build Second I’ve seen so many people rush to get their brands up on a bunch of social media platforms, only to find themselves completely overwhelmed with what to publish and ...

3. Respond and reward your followers. It's called social media because it's built to allow people to be social. That means asking questions, commenting, complimenting and, yes, even complaining.

With social media being all about consistency, ideally, you’ll be dedicating less than twenty minutes each day to social media and to post and interact with your followers.Consider using a ...

To benefit from social media, you need to build a clear strategy that takes into account what you're trying to achieve, who your customers are and what your competition is doing.

Releasing great content is the best, cheapest way to market a small business and reach customers. You start with a website, a blog, and well-managed accounts on the key social media channels. Next ...

Social media only gets you so far and then you have to connect in real life.” Here, Tilton Fenwick share their best advice for how to build a brand on social media: Target the right platforms.

Forget Social Media! Build Your Very Own Website With Squarespace and Weebly, you can build the website of your dreams without knowing a line of code By Joanna Stern Follow May 12, 2015 1:56 pm ET ...