Any entrepreneur is going to set a high price on a company they created. Whether you're thinking of buying or looking to sell your own, you need objective metrics to set the right purchase price.

A market price per share of common stock is the amount of money investors are willing to pay for each share. The price of shares rises and falls in response to investor demand. The obvious fact is ...

The Market-to-Book (M/B) ratio is an essential metric used to evaluate whether a company’s stock is trading above or below the value of its assets. By comparing market value with the book value, this ...

Book value, or net book value, is the term used to describe how much a business or asset is worth according to its financials. For businesses, it is the total value of tangible assets minus ...

Lifetime value (LTV) is a significant metric that helps estimate the growth of a company. By comparing LTV to customer acquisition cost, the results can help make crucial decisions. This might include ...

The liquidation value of a company represents the total value of its assets if the company were to go out of business and liquidate its assets to pay off debts. For investors, understanding a ...

Residual value is the estimated value of an asset at the end of its useful life. It's used to figure out things like the value of a car at the end of a lease or how much equipment is worth after it's ...