Endpoint Elasticity Endpoint elasticity measures the change in price and demand at the endpoint of the change. In other words, if you change price to a certain point, how much will that change demand?

Price (or point) elasticity of demand and arc elasticity of demand are two ways to calculate elasticity.

Inelastic demand and elastic demand represent the degree of changes in demand due to economic factors such as price changes, income levels, and substitution.