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Margin of Error and Confidence Levels: Make the Most of Your Customer Surveys

The margin of error allows you to use smaller sample sizes when conducting customer surveys. The measurement directly relates to the size of your sample, with larger ...
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Understanding polls: What to know about margin of error, methods and more

As Americans await election results, many are looking to the polls for answers. JUMP TO: MARGIN OF ERROR l PHONE/DIGITAL l OUTLIER POLLS Dr. Andy Smith, from the University of New Hampshire Survey ...