In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential ...

Completing an ROI, or return on investment, analysis on specific projects is prudent to determine which types of projects deliver the best returns. If you simply analyze ROI across all completed ...

"Return on investment" is a financial calculation used to gauge how well the money you invest earns you even more money. To calculate ROI you divide the earnings you made from an investment by the ...

Did you know that 50% of online retailers cite mobile apps as a top priority for their 2019 omnichnnel strategy? The case for an app has never been stronger, but many retailers remain hesitant and ...

Unlike your other digital marketing efforts, link building doesn’t seem to create immediate value. You can calculate the ROI, positive or negative, on a sale from your marketing channels, but ...

On the surface, the ROI of any business strategy seems straightforward. Revenue and operational savings minus the costs of the initiaive gives you a rough return on investment, right? Not quite. The ...

It can be difficult to determine the exact monetary value of SEO. A successful SEO marketing strategy typically results in more search traffic and better rankings, and those things are what lead to ...

In software development, speed has become the defining characteristic of product launches. It sets the standard we can’t really escape anymore. It places demands on market players both old and new: ...

How much do you invest in SEO each month, and how do you estimate the worth of your investment? If you want your website to rank high in Google searches and attract visitors and potential business, ...