In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential ...

It can be difficult to determine the exact monetary value of SEO. A successful SEO marketing strategy typically results in more search traffic and better rankings, and those things are what lead to ...

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment. Of course, advertisers also tend ...

"Return on investment" is a financial calculation used to gauge how well the money you invest earns you even more money. To calculate ROI you divide the earnings you made from an investment by the ...

Unlike your other digital marketing efforts, link building doesn’t seem to create immediate value. You can calculate the ROI, positive or negative, on a sale from your marketing channels, but ...

New Forbes Research data reveals most C-suite executives report limited AI ROI, with 39% citing measurement challenges as a ...

If an employer could wave a magic wand, what would they wish for? In terms of their company, most would want to see an increase in yearly profits. In terms of employees, most would want employees that ...

Did you know that 50% of online retailers cite mobile apps as a top priority for their 2019 omnichnnel strategy? The case for an app has never been stronger, but many retailers remain hesitant and ...

You likely heard the saying, "You have to spend money to make money." Well, the same is true when it comes to search engine optimization (SEO). To see a true return on that investment, you need to ...