The inevitable has happened and Disney+ has once again announced that prices will be going up for its streaming service. Whether it's because of the ever-increasing costs or because of the company's recent teetering toward censorship or because you simply aren't using it,

Disney is hiking the price of its subscription streaming service — and the timing couldn’t be more awkward, given the controversy surrounding the media giant’s handling of Jimmy Kimmel this past week.

Calls to cancel Disney+ flooded social media, and, per Yipit data cited by The New York Times today, this had a greater impact on subscriber churn than other streaming boycotts.