In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

Artificial intelligence (AI) plays a central role in how Google determines which ads appear in response to a search and how they are ranked. The company uses a sophisticated machine learning (ML) ...

The Justice Department argued that the best way to address the company’s unfair advantage was to force it to sell off ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...