Therefore, a data clean room must be accessible through a UI in which no lines of code need to be written to connect to databases, and only minimalistic SQL is required to run queries.

Cleaning CRM data is essential for every business. If your team hasn't already cleaned your CRM database, the best time to start is now!

Snowflake wants to reduce enterprises’ reliance on data engineers and data scientists for unstructured data analysis with its new SQL functions powered by generative AI.