Brands today need to consider different types of indicators to better understand, optimize and predict buying behavior in the new era of engagement. Advances in technology have given marketers all the ...
Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably. The post Stop making cost per conversion your KPI — here’s what to ...
You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe ...
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