The integration of a mobile barcode, also called a 2D barcode, into a marketing initiative is a way for a brand to activate a campaign, making it engaging, immersive and interactive for the consumer.

Sprint has announced a partnership with 2D barcode specialists Scanbuy to put software capable of decoding the black & white symbols blocks onto select Sprint handsets. 2D barcodes can be used to ...

Sprint mobile phones can now read 2D barcodes, making it simpler for the carrier's customers to get product information via mobile. 2D barcodes are simple black-and-white images, but each one is ...

Creating a 2D barcode is a simple process and there are several online services that allow users to create 2D barcodes for free. 3GVision’s site, for example, offers to create 2D barcodes free ...

At GS1 Connect, Kenvue’s Prakash Christopher detailed how packaging is adapting now—signaling Sunrise 2027 is no longer ...

Marks & Spencer has added two dimensional barcodes to the labels on its Food to Go range of juices, enabling customers who snap a picture of the barcode with their mobile phone to get more information ...

Sprint mobile phones can now read 2D barcodes, making it simpler for the carrier's customers to get product information via mobile. 2D barcodes are simple black-and-white images, but each one is ...

Uses for health, environment and science reporting/activism: Some organizations and governments are starting to use 2D barcodes for health and wellness public information campaigns. In Japan's Ibaraki ...

GS1 has released a readiness test kit to help retailers, CPGs and solution providers prepare for a 2027 transition to data-rich 2D barcodes.