You can add a Challenge sticker on an Instagram story to create a challenge or participate in a viral challenge.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

There’s a new wave on Instagram that feels less like casual scrolling and more like catching a scene from a movie. Creators are experimenting with a super-ultrawide 5120x1080 resolution cinematic ...