Have you been running ads in Instagram Stories? If not, you’re missing out on the opportunity to immerse Instagram users in your brand and turn viewers into customers. Instagram Story ads exist within ...

Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...

Just last week, the crew at Google made advertisers’ wishes come true when they released support for Expanded Text Ads in the AdWords interface. This giant new ad format gives advertisers an ...

Advertising executive Madonna Badger uses four criteria to determine whether an ad objectifies women: Prop: Does the woman have a choice or voice in this situation? Part: Is she reduced to just a ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of ...

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. While the AI model is not ...

Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience ...

Video ads are growing, grabbing people’s attention on smartphones these days. Just what we need to push forward in this crazy fast digital environment and capture e-commerce sales. Given just how ...

Google’s Neil Hoyne joins Rohit Bhargava to talk about his book Converted and how business leaders can incorporate data into their marketing strategies. The final deadline for the 2025 Inc. Best in ...