Pair a changing paradigm with a never-changing need and you can begin to develop the guiding principles of your category. The Fast Company Executive Board is a private, fee-based network of ...

Creating a market for groundbreaking technology has never been easy, but today’s marketers have it especially tough. So how do you create a marketing strategy that breaks through the noise and gets ...

Many entrepreneurs and marketers grapple with a fundamental problem: how do you profitably enter and build revenues in hyper-competitive markets? Grabbing business from a competitor is a difficult and ...

Expert consumers like to be surprised by unusual product formats, while novices crave familiarity, according to a new study in the Journal of Consumer Research. "How can retailers help consumers ...

If your Outlook inbox looks like a stack of digital dynamite recently exploded inside of it, you can use Outlook Categories to organize and sort important messages. Here's how to use and master ...

Microsoft Outlook 2003 through 2013 include a set of labels or categories you can assign to your appointments or meetings. When you switch to the List view in Outlook, you can click the "Categories" ...

Alexandr Wang has spent the last five years looking to accelerate the development of AI and machine learning algorithms with Scale AI. The company has raised upward of $270 million since inception and ...