Ah, what a summer! The initial concept of this In the Trenches column was to provide the day-to-day search engine marketer with tips, tricks, and news to make them better at their jobs. I have ...

Learn how to easily set up your own search field in Excel to find and filter content within a table.

In part 1 of this series on Excel for search engine marketers, I started off by applauding the tool and pointing out how important it is to our industry.