On top of all that, most browser-based searches on Google result in zero clicks: Zero-click searches result from Google’s ability to give quick answers on search result pages—current local weather, ...

There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way to make your content stand out on SERP against all of the competition ...

I'm not a big user of code snippets, but I know developers who are. I've noticed those developers often don't use the default value supplied for the variable part of the snippet (What! All your ...

It’s pretty obvious to you how important these elements are to your site. But how can you make search engines understand that? The answer is with schema markup and rich snippets. What Are Schema ...

You may overlook meta tags importance knowing search engines don’t consider them ranking factors, but snippets influence UX, and therefore SERPs. Well, if search robots don’t pay much attention to ...