Today, Google announced the release of what are dubbed “upgraded URLs” for AdWords advertisers that use tracking parameters. Upgraded URLs have been in beta for API users for months and are ...

Google's Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites.

Google is adding two landing page URL parameter options in Google Ads (formerly AdWords) ahead of the parallel tracking deadline. There is a new field to add a “Final URL suffix,” which gets ...

Maile Ohye from Google posted a detailed 15 minute video on how to use URL parameters feature in Google Webmaster Tools. The feature is fairly technical, so Maile who has a gift of explaining ...

Google plans to deprecate the URL Parameters tool next month, saying it's no longer needed because Google can deal with parameters automatically.

Google announced on Twitter yesterday that they have added "two changes to make it easier to specify landing page parameters." Specifically (1) Final URL Suffix is now available in Google Ads and ...

Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision.