Not everything should be optimized or mass-produced. Keep something rare. Make something personal. Emotional value grows when ...

Business-minded entrepreneurs are focused on one path to success: establishing a business and achieving sustainable growth. While the direction is clear and the mission is straightforward, the path is ...

Here are four ways to build cultural value into your business: Embed cultural capital in every narrative: Frame product ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

Traditional marketing is failing — here's how five proven drivers can help you break through the noise, earn real attention ...

How can you create value by addressing the needs, problems that customers face? And, go after ‘non-customers’ that others ...

Do you have a favorite restaurant? Perhaps a favorite store you go to? A favorite airline? How did they make you a loyal ...

Great demos require empathy, practice, and competitive clarity. See how to turn presentations into powerful growth assets.

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

In the wake of a recent proposed settlement between the National Association of Realtors and a class of home sellers in a class action lawsuit, there's been a lot of conversation in the real estate ...

This is quite recent. For more than a century, businesses often lost sight of the importance of creating value for others. Many firms pursued the idea of scientific management, i.e. imposing a system ...