The metaverse can provide an additional channel of opportunity for organisations especially as more companies embrace Web3 capabilities. Setting a broad vision, creating a digital twin strategy and ...

Ever wondered what universally accepted “techniques” marketing teams use to figure out the success/failure of particular brands? Well, today’s your lucky day, because today we’re about to learn how ...

Forbes contributors publish independent expert analyses and insights. I write about strategy. Boston Consulting Group has always been an idea generating machine. In the mid-1960s it established the ...