Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...

Marketers such as Procter & Gamble and Bayer Healthcare are taking a closer look at their ad tech relationships.

Regina Ye says she and Topsort co-founder Francisco Larrain have learned a lot in the two years since their auction-powered advertising startup launched. The company raised $8 million in seed funding ...

Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...