In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...

The same immense AI processing power that, unchecked, could drive more bland brand marketing can also be harnessed to ...

As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are ...

Social media in recent years has presented itself as a major selling point to brands looking to create a more authentic connection with followers, but the extra draw continues to be the potential of ...

Done well, content marketing can be a powerful weapon in the B2B marketer's arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it's ineffective and a waste ...

Fair foods like candy apples, cotton candy, and shaved ice all seem like magical unicorns–materializing out of thin air and only found in special places, like the 20-year-old, threadbare tent at the ...

SANTA CLARA, Calif. (KGO) -- California's Great America in Santa Clara is famous for its funnel cake and for good reason. The warm, crispy and delicious treat can be topped with ice cream, sprinkles, ...

Skip the County Fair and make your own delicious homemade Funnel Cake at home! It's easy and delicious! 🍴🍴🍴🍴🍴🍴🍴🍴🍴 ...