Given a choice, who would you prefer coming to your website – millions of visitors who’ve se arched for generic keywords in your sector, or a few thousand whose search terms are much more precise? Of ...

Whether working client-side or for an agency, the ability to prioritize is essential to ensure you are making the most use of the limited resources you are given. Within, this post we’ll run through a ...

Developing online content as a part of your marketing efforts serves a dual purpose for small business owners. It helps your business get discovered via search engines and, if used strategically, it ...

This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

Quirky, but intelligent, Marty Weintraub steps through the process of applying analytic mashups for advanced keyword research, as well as spreadsheets to steer advanced techniques for API automation.