Today, Instagram is rolling out a new feature for adding links to user profiles that challenges Linktree, Beacons and numerous other "link in bio" solution providers.

If I had to guess, those who were already using services like Linktree to direct people to their other social profiles will continue doing so because those platforms offer more customization and ...

Linktree co-founder Anthony Zaccaria shares how creators can optimize their link-in-bio “When you think back to why we created it, there’s got to be a better way to simplify this fragmentation.” ...