Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...

There’s no such thing as standing still or remaining flat. If you aren’t moving your business forward, then you are going to very quickly be falling behind. Such is the way of life in business as we ...

A perceptual map is a diagram that market researchers and businesses use to show and comprehend how target buyers perceive and feel about a specific brand or product. A different name for perception ...