A mapping session with the people who perform the process will allow you to create the initial map. You can do this on a whiteboard, giant notepad and markers or sticky notes.

Flowchart vs. process map, what do you choose to use? When it comes to mapping out a project, you’ve got several choices on how to visualize them. If you’ve had trouble deciding on a format ...

After nearly 100 years, business process mapping is still helping organizations visualize internal processes for everything from employee onboarding to IT hardware and software.

A customer journey map creates a visual representation of how a user interacts with your product that can help you streamline the buyer’s journey ...

A customer journey map guides strategy and helps set campaign objectives and measure progress and results. Follow these steps to optimize your mapping for truly data-driven marketing.