Roblox provides its users with a wide range of options for personalizing their avatar or character. Players can purchase or acquire free items such as clothing, accessories, and other cosmetics.

A Roblox creator earns up to $90,000 a month selling virtual items like $0.94 stud earrings and $1.24 fur hoods. He explains how he turned his passion for video games into cash.

Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from ...