Roblox is a popular online platform that allows users to create and play games and has a unique feature called User-Generated Content (UGC) Limited items. These items are created by independent ...

Now before you get into the hobby of creating your own characters, just know that you'll have to invest in some "Robux." That happens to be the game's primary form of currency, which is used to ...

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date. The metaverse was heralded as the next big thing in marketing but many of ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and is sure he began doing so professionally in 2010 or thereabouts. If he was forced ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...