Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every year, executive teams around the world spend months ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Creating a solid social media marketing strategy is crucial for any business looking to thrive in today’s digital world. This ...

Content marketers are never short on things to do. However, everything you’re doing will be fundamentally flawed if you don’t know the audience for your content.As a business with a content marketing ...

Opinions expressed by Entrepreneur contributors are their own. Having a well-defined exit strategy from day one is essential and gives entrepreneurs the power to dictate how they leave their business, ...

Build SEO strategies around real customer behavior, not just keywords. When you understand why people search, your content ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

Do you have enough? Do you have too much? Are you making a meaningful return? Given the way markets have behaved lately, you may have been holding on to your cash more tightly. Hopefully, you're ...