Have you ever read or heard a phrase associated with a company that automatically makes you think of that brand from there on out? These short series of words, known as taglines and slogans, make ...

What a Business Tagline Is Not It’s important that you don’t confuse a business tagline with another branding tool, like a slogan or your mission statement. Your tagline is meant to invoke an emotion ...

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. • They beat him...they broke him...they betrayed him...but they could not ...

As you know only too well, in the world of small businesses, standing out is key. Actually, needing to stand out is not even an issue, it is a given. No, instead the issue is: How can you stand out?

In fact, a high-impact tagline is the simplest and most effective tool to communicate your brand. Using a great tagline is the best way to freshen up your messages, to emphasize your commitment to ...