Are audience personas a useful tool to help designers step into other people's shoes? Or a sort of bizarre fanfiction used to fluff up strategy decks? We speak to designers from both camps. “Imagine ...

Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings. Mastering user intent is all about putting yourself in your user’s ...

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...