Ahead of her presentation at the DigitalX conference this May, Janis Thomas, managing director, Look Fabulous Forever, explains why taking customers on a journey and building an understanding of the ...

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...