Have you ever visited a website then been followed by the same ad for the next year? Silly question—of course you have. Me too. As Facebook has grown into the biggest advertising platform outside of ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

Planning the inaugural DigitalX event, one of the key ideas underpinning it was the question of how to use digital technologies to drive memorable customer experiences. It’s a question that’s ...

HoldCo Bros are back! In this episode, @NikonomicsPodcast and I are diving into marketing with a look at the "OG" internet ...

The sales marketing funnel is more than just a concept; it’s a critical framework that maps out a potential customer’s journey from discovering a brand to making a purchase. To successfully guide ...