One notable change in events this year: my customer conversations about AI have changed. Yes, customers are still assessing AI use cases and how to measure ROI, but they are more articulate about what ...

This article will provide a detailed analysis of what master data is, why enterprises need Master Data Management (MDM) more than ever, and offer selection methods and a 30/60/90-day implementation ...

If anyone’s sick of hearing about data silos, it’s marketers. But fragmented data is still a big problem for them, making it hard to understand the impact of specific channels on campaign performance.

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...

By unifying data on the Databricks platform, the Vietnam bank has built AI capabilities to deliver hyper-personalised offers ...

Dell AI Data Platform updates improve support for full AI lifecycle from ingestion to inferencing Dell collaborates with vector search leader Elastic to improve inferencing and analytics applications ...

MOUNTAIN VIEW, Calif. & DENVER--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today at the Gartner Marketing Symposium/Xpo ...

Hightouch raised an $80 million Series C round to become a newly minted unicorn. The startup uses companies' existing data and AI to enhance marketing and sales. Hightouch competes with Salesforce and ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure ...

The consumer retail landscape faces a fundamental disconnect worth trillions of dollars: when brands sell through third-party retailers, they lose the direct relationship with their end customers, ...