Packaging serves multiple functions – protecting and preserving products, differentiating and positioning brands and connecting with consumer values. But what are the new trends in packaging that will ...

Packaging design needs to consider the audience, where it is going to be displayed and sold, and what materials are going to be used. Communicating with consumers through packaging is important. The ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Although packaging design was introduced with the core purpose of protecting the contents of packaged goods, decades later – and with so many products on the shelves – brands have learnt the ...

Packaging starts with designing and sketching ideas. Consider what the primary packaging will look like. This will depend on the product and the best way of storing it for example a plastic or glass ...

Global packaging company can now measure environmental impact of all its design solutions helping clients prove sustainability goals to stakeholders ATLANTA--(BUSINESS WIRE)--Sustainable packaging ...

It’s been well established by numerous research studies, including those by BrandAsset Valuator, that strong brands drive business growth. BrandAsset Valuator is WPP’s proprietary brand analytics ...

Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...

Taboos relating to periods can be found in varying forms and severities around the world. In China, just 2% of the population use tampons because of misplaced health concerns and fears surrounding ...