We simplified matters and witnessed a significant increase in completed transactions. The one element of a great user experience -- one that drives conversions -- is a simple user interface design.

A lot of time, designers get carried away in design and create non-usable UI. Instead, it needs to be simple, consistent and fast to facilitate becoming habit forming.

How much are easy-to-consume, intuitive user interfaces worth to companies today? On the list of "must haves" for CIOs, tech pros and non-IT executives involved in large software development ...