We simplified matters and witnessed a significant increase in completed transactions. The one element of a great user experience -- one that drives conversions -- is a simple user interface design.

How much are easy-to-consume, intuitive user interfaces worth to companies today? On the list of "must haves" for CIOs, tech pros and non-IT executives involved in large software development ...

The user interface is a top priority for anyone delivering a digital experience. Consumers expect a clean, simple UI that's easy to navigate.