The new Apple Watch Studio lets you customize your Apple Watch by choosing a case and band for the watch before you make a ...

It sparked imitators left, right, and center—and still does. At last week's Geneva Watch Days 2025, Zenith’s collaboration with Swiss furniture-maker USM would qualify as a textbook example: a full ...

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Architects say they find a certain affinity between designing major structures and smaller items to wear on the wrist. By Anders Modig Davin Reporting from Bienne, Switzerland The commissioning of ...