Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

The psychographic profiling that passes for market segmentation these days is a mostly wasteful diversion from its original and true purpose—discovering customers whose behavior can be changed or ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

The firms that are ratcheting up their in-office mandates have one thing in common: average profits per equity partner above $3 million. The segmentation that we’ve been seeing for a number of years ...