Despite a three times increase in the share of digital marketing spends over the last five years by Indian organisations, the measurement practices have not able to keep pace. Hence, organisations are ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

Forbes contributors publish independent expert analyses and insights. CEO of Talview and well-known speaker in HR Technology. Talent markets have been redefined post-pandemic, and TA executives have ...

Marketers have more performance data than ever, but not enough of it drives real decisions. Too much reporting is surface level. Too many optimizations chase channel metrics that look good in ...

Performance measurement – if done right – can be a core activity to move the health care system to higher value for the American public, while rewarding health professionals and health care ...

For the past decade or so, HL7's Fast Healthcare Interoperability Resources standard has been enabling more widespread and intuitive data exchange across the healthcare ecosystem for a variety of ...

Flake and Fried argue that psychology takes a "measurement schmeasurement" attitude towards quantifying important constructs. Source: From Pixabay at Pexels Standardized testing is controversial. Does ...

Nearly half (47 percent) of all companies consider their voice-of-the-customer and customer experience measurement programs low quality or very low quality, according to a report from Forrester ...

The dramatic shift in consumer habits around video consumption is largely the result of more time spent online and far more options available than just "traditional" or "linear" TV. The change is ...

Spanish-TV giant TelevisaUnivsion wants to speak a different language than its English-speaking rivals when it comes to audience measurement. Under pressure from some media companies, Nielsen said in ...