With 74% of US companies transitioning to a permanent hybrid model, leaders are turning their attention to measuring the success of their hybrid work model. That’s because there’s a single traditional ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

"A few years ago our primary focus used to be purely on looking at the number of page views of articles, which is undeniably still a very relevant metric. "However, nowadays our newsroom has evolved ...

In today's fast-paced digital world, server uptime and performance are critical. Monitoring servers to ensure they are functioning optimally is a top priority for system administrators and DevOps ...

If metrics become targets, it can negatively impact outcome. Lexi Coulter of Mediasmith explains why it pays to take a more holistic approach to judging success. Successful advertisers establish KPIs, ...

Brands spend a lot of money chasing vanity metrics on social media, but this doesn’t always translate into tangible ROI. Here’s what to do about it. The social media landscape is becoming increasingly ...

The metrics used to evaluate CIOs are stuck in the past, mostly focused on operational excellence. But digital transformation requires more attention to innovation, digital adoption, and customer ...

You’ve heard it all before: the Minnesota Vikings are lucky and aren’t nearly as good as their 12-3 record would indicate. In fact, there are plenty of analysts, in both good and bad faith, that would ...