Keyword difficulty is a metric used by SEO pros to help quantify how easy or hard it is to break into the search engine results. It gives the SEO pros a way to gauge the level of effort needed to ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

Forget the glorious successes of past breakthroughs—the real justification for research investment is what we get for our ...

Performance-based services contracts, in which agencies hold contractors accountable for attaining specific goals, have been around for a while. The question now, federal officials said during a March ...