Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Good packaging is an essential feature of a successful product. Proper packaging influences consumer behavior significantly and is more effective than traditional advertising at setting a brand apart ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

Prioritizing clear labels, circular materials and policies that support recycling infrastructure helps to build stronger ...

This is just one of the stories from our “I’ve Always Wondered” series, where we tackle all of your questions about the world of business, no matter how big or small. Ever wondered if recycling is ...

Editor’s Note: Rxbar is a winner of Inc.’s 2017 Design Awards, our annual recognition of entrepreneurs using design to build great companies, in the “Package Design” category. After two years in ...

Twist ties that bedevil. Thick plastic requiring scissors to break open. Tape that gets wrapped around fingers. Those cursed strips known as zip ties. Packaging can be annoying for any consumer (see: ...

Ben Madden receives funding from various government and non-government organisations. Recently this has included local governments, and NSW and NT governments, and the Australian Packaging Covenant ...