21m people have now visited Nike’s Roblox store. Here’s how to do metaverse commerce right By Chris Sutcliffe, Senior reporter The Drum September 22, 2022 | 7 min read ...

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date.

Roblox modernizes game ownership rules, and teenage developers are cashing in on their creations, earning millions while still in school.