As Peter Drucker famously wrote, “The aim of marketing is to know the customer so well the product or service fits them, and ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the ...

Most marketers, especially in 2025, have a wealth of first, second and third-party data, but knowing how to use it meaningfully ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: well ...

SAN JOSE, Calif., Nov. 12, 2024 (GLOBE NEWSWIRE) -- Zscaler, Inc. (NASDAQ: ZS), the leader in cloud security, today announced the ...

With the right strategy and tool set, warehouse managers can segment their industrial networks in three steps.